It was not until the last couple years that I saw the hope of digital finally being truly integrated with any data source. Over the years my colleagues and I dreamed of the day when we could avoid manually consolidating all the information.
Yes, folks, Big Data has always been around....nothing new, just a new focus in the industry. In all actuality, this many of us have been in the background putting it all together. We gather with our different marketing groups, business units, statisticians and CRM teams and work to the bone...always understanding that we were likely missing something.
Now, with the consolidation of the digital industry, data automation, agencies and vendors, it's clear to see there's still some paving of the road left but we still have smaller companies like Tableau, Tealium, Bottlenose, Domo working with their developers and cooking up data tornados. I'm excited to see what's coming up in the next 6 months.
After typing all that, it makes me think of privacy....but that's a whole other kind of posting. hehe.
When to Resign, and When to Clean Up the Mess
9 years ago
